Commercial of AC(an analysis)

Today I would like to talk about a commercial by AC, "AC Care". This commercial is on Japanese TV sometimes.

Perhaps some of you have already watched it on TV, but please watch it once again.



Target Audience

First of all, this Tv commercial is not trying to sell anything but it is trying to warn audiences and trying to give them some messages.

I think this commercial is directed toward everyone who sees this.

In this commercial, two plants shaped like some living things. One of them is a human, and the other is a dog. Human represents all living human beings, and a dog represents all animals.

I think this is also a commercial mainly for Japanese people, or people who can understand Japanese as there is no subtitle, however, I guess some people who do not understand Japanese might get what this commercial want to tell us, because it has a strong visual image.



Authority

I think, it does not have much authority in it, but I think that many people know AC’ｓ(organization which made this commercial) name, and people know that AC often makes commercials that is about some important things for us to think about.

Therefore, I think if people saw this commercial, they will think about this "Global warming" problem.



Emotion

I think, this commercial has big power for emotion.

It uses emotion "scary".

In this commercial, two plants die down, and ground gets dried. I think when people see this, they will imagine themselves, their pets, and also ground around them getting dried. And people feel scared because they look like a human and a dog. And also, people will might feel "endangered", and might think that they should be care full and do or think of something that they can do to solve the problem "Grobal warming".




Logic/Information

I think this commercial have some information for audiences.

Firstly, people can see what will happen to plants and ground when "Grobal warming" gets worse. And also people can get imaginal information about how people and dog and other animals will be when "Grobal warming" will get worse.

However, i think, to notice these information, terget audiences need to have basic knowledge of "Grobal warming".




Evaluation

I think, for some people this commercial will be really interesting, and for others, it is not. Because I guess not all people in this world are interested in concerning about environment. But, I am sure most of people do not want to die easily, therefore, I think this commmercial makes people to think about or encourage people to do what the can do for environment.

For a reason I have wrote above, I think Targeted Audiene can be anyone in the world　as long as they are interensed in environment or their own lives.

On a scale of 0-10, I would rate this commercial a good solid 8.

I gave it a 8, because targets are not limited, as long as people are interested in their lives. It may also convince people's indifference toward environment with its strong pathos. However, it does not have strong authority.